Roulette

Most chips in the bag taste like classic nacho cheese — but randomly scattered throughout are a few chips coated in an insanely hot seasoning. You never know when you'll hit one. The contrast between the mild chips and the volcanic hot ones makes this the most thrilling snacking experience Doritos has ever created.

Doritos Roulette was a stroke of genius — a bag of chips where most are mild but a random few are extremely hot. Inspired by Russian Roulette, the concept turned snacking into a game. Released in Canada first before spreading to other markets, it became a viral sensation and spawned countless challenge videos online. The red bag with the roulette wheel graphic is instantly recognizable.