international✓ Available
Spicy Flavor (Ma La)
The numbing heat of Sichuan
Heat Level
Extreme
Category
international
Countries
1
👅Taste Profile
Ma La — meaning "numbing and spicy" — is a uniquely Chinese flavor experience. This Dorito delivers the signature Sichuan peppercorn tingle that numbs the lips and tongue, combined with a deep chili heat. It's complex, addictive, and unlike any Western chip flavor.
📖Origin Story
Developed for the Chinese market in collaboration with gaming brand Honor of Kings (王者荣耀), this limited edition purple bag became a collector's item. The Ma La (麻辣) flavor profile is deeply rooted in Sichuan cuisine and represents Frito-Lay's commitment to authentic local flavor development in China.